Boracay to sharpen focus on European, American market

BORACAY ISLAND, Aklan — While tourists from Asian region continue to dominate in Boracay, the local tourism office in this island resort aims to focus its promotional activities to attract visitors from other regions this year.

Felix delos Santos, Malay chief tourism officer, said Boracay aims to target more tourists from Europe and America.

Delos Santos said there is a big potential for both European and American market to increase this year because they were already among the top visitors in 2015.