Four Travel Moments You Need to Know to Reach your Market

Just like any other business, targeting your market is all about knowing exactly how to communicate with them. What do they find interesting? What is important to them? If you have the answers to these questions, then you’re a step closer to reaching your market.

Now most of those in the travel and tours industry believe that effectively marketing their audience only revolves in offering airfare sales. To some extent, yes, that is definitely one way to entice your market to travel with you but you can’t always hold promos, right? If you want to learn how to attract clients to make their dream vacations a reality with your agency besides just lowering price, then read on.

You see, there are four important traveler’s moments you need to be a part of. Once you know what these are, you can finally come up with content that will perfectly send your message across that you are the travel partner they should trust.

Here are those travel moments:

Dreaming Moments

Your market’s desire to get away. If there is one thing you can be sure of, it’s that these people travel to get away, whether it’s from the daily hustle and bustle of the metropolis or the demands of a difficult job, your market finds travelling a sort of sweet escape. For this particular moment, you can make an impact by providing them content designed to help them decide on where to go next. Going for articles and newsletters focused on dream vacations and best holiday travel destinations will definitely get you on their radar.


Planning Moments

Your market’s preparation for the trip. Once they finally have a destination in mind, your market will surely start researching all they can about that particular place. From tourist spots and local cuisine to climate and available accommodation, rest assured that a traveler will do some studying to prepare themselves for the trip. If you are offering an all­inclusive tour in a particular destination, then it’s best to provide your market everything they need to know to plan the perfect trip there.


Booking Moments

Your market’s ready to book. So your market is done picking a destination and researching about it, this is right about the time they start looking for the most convenient way to book. If you have an online booking system, best to do a user test to make sure every process in the system works smoothly because if your client encounters even just one hindrance, your chance of being their preferred travel and tours agency drops immediately. On the other hand, always keep your contact details readily available for no matter how convenient booking is online, there’s still a portion of the market who prefers to talk to a travel agent.


Experiencing Moments

Your market’s looking to maximize their stay Vacations are called as such because they are short and sweet so take our word when we say that your market wants to do the best they can to maximize the little they have on their dream vacation destination. Help them achieve this goal by proposing set itineraries and giving them advice on what to see, where to go, what to eat, where to stay, what to do, and how to get around their preferred destination. Remember, you want to build a relationship with your client and helping them in their travels is the best way to turn them from a new customer to a loyal one.

Viva Visayas- 4 must-see destinations in Central Philippines

There’s more to the Philippines than the picture-perfect seascapes of Boracay and Palawan. In fact, more and more travel writers are becoming gateways to the world as they beautifully narrate their adventures in this amazing archipelago. The great thing about this country is that with over 7,000 islands, you will surely find the kind of escape you are looking for. So how about experiencing four amazing islands in the Visayas, in just 8 days? Some may say it’s crazy, but we say it’s possible! To help you fully appreciate the beauty of this country, let’s go on a wild ride through Cebu, Panglao, Bohol, and Siquijor.

First stop- Cebu

It only makes sense to start this tropical escapade in the Queen City of the South. This part of Visayas is like a bite-sized version of the country’s capital Manila with its electricity but with an additional serving of mother nature’s best creations. So, if you the vacation of your dreams is a perfect combination of the pulsating city life and the quaint charm in the arms of amazing oceans, then Cebu is the place to be.

We’ve done a few articles highlighting the many destinations you should experience in Cebu. For places that are rich in history, you definitely should pay a visit to Magellan’s Cross which Portuguese explorer Ferdinand Magellan erected to commemorate the conversion of King Humabon of Cebu and his Queen, son and daughters, together with some of 800 of their subjects to Christianity. Another historical site worth visiting is the Minor Basilica of Santo Niño, the home of the original and oldest religious relic in the Philippines in honor of the Holy Child Jesus.

Of course, you can’t leave Cebu and move on to the next destination without treating yourself to an actual magnificent tropical getaway. The seascapes here are incredible with marine life that would definitely make you want to stay underwater. Our recommendation- Tingko Beach, Mactan Island, and Malapascua.

Second stop- Panglao

The beautiful Central Philippines is located in the north Bohol Sea and is home not just to breathtaking white-sand beaches but also to gorgeous terrains like mountains, hills, and limestone formations. Out of all the many islands that make Panglao (like Gak-ang, Pontod, and Balicasag), the most popular is Alona Beach, recognized for its white sand and pristine waters. This island is also perfect for travelers looking to take their adventure travel to the next level through water activities such as scuba diving, dolphin watching, snorkeling, and island hopping. In fact, around 250 new species of crustaceans, as well as 2500 new mollusks species, were found around the island, this discovery actually revealed that Panglao has more marine biodiversity compared to the Mediterranean Sea and Japan.

Third stop- Bohol mainland

Now, we go to the mainland of, an island province filled with natural wonders. Yes, Panglao does the fair share of bringing in tourists to this destination but Bohol mainland is known for its lush forests and white-sand beaches, and more importantly for the majestic Chocolate Hills.

The Chocolate Hills makes for some breathtaking landscape views you would ever see in your lifetime and what makes it even more amazing is the many stories and legends that surround it; one of which is of two giants in a battle throwing boulders at each other. But this place is just the tip of the iceberg that is Bohol because you still have those cute bug-eyed tarsiers, the delectable local delicacies, the historical attractions, and the white-sand beaches to see and experience.

If you want your #SummerGoals achieved, Bohol is definitely a place to visit because you will go back home with a suitcase filled with unforgettable adventures.

Last stop- Siquijor

Known for being a place of mystery and magic, Siquijor is a must-visit destination for those who are after a truly unique tropical adventure travel. If you’re up for it, you could time your vacation to witness their festivals which focus on rituals of healing. On these local occasions, incantations are being sung while the elders brew potions made out of herbs, insects, tree barks, and roots. In fact, if you’re lucky, a few locals would gladly share legends of witchcraft on the island.

But stories of wizardry are not just what makes Siquijor a must-experience destination; it has plenty of natural wonders that would make any traveler come back time and again. With a 102-kilometer coastline of white-sand beaches, it comes as no surprise that Siquijor is home to some of the best diving spots in the Philippines. It also has caves, waterfalls, a natural park, and a butterfly sanctuary.

Ready to take on these four amazing islands? Check out the eight-day tour of Central Philippines our travel partner has for you and start booking your flight for another summer to remember!

What to do in Bohol

Home of the cute Tarsiers, Bohol is serene but adventurous version of the entire archipelago. The endless possibilities found in Bohol will not only calm your screaming tired soul but also awaken the sleeping adrenaline junkie within. Listed below are four things you must not miss when in Bohol.

1. Exploring Loboc River

Surrounded by captivating rainforests, Loboc River is a jaw-dropping turquoise-colored river that Bohol takes pride in. While most people opt for a cruise along the impressive river, adventurous people can take an extra mile by stand-up paddle boarding along the river. It is a lot easier to paddle board in Loboc due to tranquil waters which involves less friction and smooth-sailing. Stand Up Paddling offers a quiet time and re-connecting with nature. You paddle at your own pace, meditatively as you cruise down this river paradise in Loboc. You’ll get to see the ruined 17th-century coral stone San Pedro Apostol Parish Church which was destroyed by consecutive natural disasters. Watching the colors of the sky change as the night time approaches is an added bonus to end your relaxing day at Loboc River.

2. Island Hopping in Panglao, Bohol

What would a vacation mean without getting a luxurious time at a beach? But in Bohol, you should not stay at just one beach. Known to have a lot of beaches with light blue waters and defined sandbars, it would be hard to discover them all. There are plenty of activities you can do depending on the island you are about to encounter. Passing by fish pens can be arranged so you could feed the tiny schools of fish., you can also check snorkeling off your list in an island called Gak-ang or scuba dive in the neighboring island of Balicasag. Immeasurably protected and preserved by the government, you will only find unspoiled beaches with clear waters free from litter and any kind of trash. Since they are strict with implementing rules, you must enjoy the lovely sceneries while abiding the rules. Leave nothing but memories, good friend!

3. Getting cozy with tarsiers

Traveling around Bohol without visiting the tarsiers in their sanctuaries would be incomplete. These cute googly-eyed mammals are most active at night and lives on a diet of insects. One of the smallest primates in the world, Tarsiers even have a special adaptation in the neck which allows its head to be rotated 180 degrees. While visiting these shy lemur-like animals, always move in with caution. As they are extremely introverted, flashes of cameras and loud sounds can startle them in an instant. Make sure to ask your guide for any questions to fill up those tarsier trivia you’ve been dreaming of learning.

4. Sight-seeing the Chocolate Hills

Last but not the least, the essence of Bohol, Chocolate Hills. Spread in a wide area of 50 square kilometers, the majestic hills are covered with grass, which, at the end of the dry season, turns chocolate brown making it one of Bohol’s main attraction. One travel tip would be to ask locals or your tour guide on famous folklore about the chocolate hills that you could brag and pass on to your friends. Make sure you have eaten before watching over the symmetrical chocolate-colored hills as it would just make you crave more for Hershey’s kisses.

Convinced of the ultimate Bohol getaway? Contact our travel partners and we’ll arrange everything according to your taste. See you soon!

Cebu’s Hidden Gems

Cebu, Queen City of the South, is consistently becoming one of Philippines’ most visited destinations. The place may not be the first name that comes to mind when you think about dream vacations and tropical holidays but if you just, for a moment, try to stop yourself from going through inviting photos of the more popular beach destinations like Boracay or Palawan, you will see that this city is where the buzzing electric of the metropolis meets the quaint charm of a tropical island.

The city is known for being home to some of the country’s most historical places. From Magellan’s Cross to the Minor Basilica of the Holy Child (the oldest Roman Catholic church in the Philippines), there is more to Cebu than just history (which we still suggest you see, of course).

Cebu, being one of the most developed provinces in the Philippines, has the second busiest airport in the country so you can be sure that booking a holiday travel here will be breeze. To guide you on the not-so-obvious, hidden secrets that Cebu holds, read on:

1. Ka-Tinggo Falls

Ka-Tinggo Falls may not be that dramatic in terms of height but this 100-meter waterfall is a sight to behold and a journey to experience. It’s a great place to explore for adventurers looking for an adrenaline-pumping ride because to get to Ka-Tinggo Falls, you have to trek, crawl, climb, and swim. Because of its friendly height, it is a perfect destination for jumps and dives. Besides the actual falls, you could also enjoy another attraction leading to it- a hanging bridge built over clear waters.

2. Binaliw Spring

Located in the north-eastern part of Cebu, the shallow spring locally known as Binaliw is rumored to have extraordinary healing powers. Near the source of the spring, a grotto with a statue of the Our Lady of Lourdes is erected. Tourists and visitors are more than welcome to take a dip in the spring while basking in the magnificent flora that surrounds it.

3. Virgin Beach

Now we get to the part we know you’ve been waiting for- the beach. Who says Boracay and Palawan are the only tropical destinations that offer sun-kissed white sand beaches? Another of Cebu’s well-kept secrets is Virgin Beach, a quiet, secluded, idyllic beach resort located in Daanbantayan Northern Cebu. The resort has everything you need for a peaceful tropical vacation away from the city chaos- the beach, the pool, the cottages.

No more waiting around! Book a flight now and get roundtrip fares starting $608! Plan your trip here.